Solar power marketing and PR got a celebrity push this week. Larry Hagman, who starred as oil magnate J.R. Ewing in the long-running hit TV series Dallas, is urging American energy consumers to switch to solar power.
The actor appeared at Intersolar (July 13-15), a trade show in San Francisco, by invitation of SolarWorld. The actor outlined the fallout from the nation’s over-dependence on fossil fuels that has mounted since J.R. debuted as a Texas tycoon in 1978. Oil-related price shocks, military conflicts and environmental disaster, including the ongoing oil spill in the Gulf of Mexico, are some of the examples that illustrate the need to wean the economy off fossil fuels.
“When is long enough long enough? I say it’s now – now it’s enough,†Mr. Hagman said in advance of the event. “We can’t expect the government to pull a genie out of a bottle to ease Americans’ addictions to fossil fuels. We need to take the lead in building a solar America. It’s time to rise – and shine, baby, shine!â€
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