Yesterday General Electric announced that it was buying Lineage Power Holdings, a company specialized in high efficiency power conversion technology and services to data centers.
The $520 million deal targets the increasing demand for energy generated by mobile technology. GE said by 2013 there will be over one billion smartphones across the world and each devices requires a power infrastructure that needs to be reliable.
But it’s not just mammoth corporations that are targeting energy efficiency. Individuals are also opting for energy-efficient home appliances to cut emissions and save money.
One company that specializes in energy efficiency solutions is Green Analytics. Its business is to to instal built environment solutions that can reduce energy use by 30-50% with a payback of less than three years.
“The truth is that if everyone was truly maximizing profit, we would not have a global warming problem,†says Brandon Fletcher, co-founder of Green Analytics. “You would not believe the number of buildings where basic HVAC, lighting, and the building envelope improvements will pay back in a matter of months.â€
Green Analytics also finances the projects so that the customer does not have to have any cash out-of-pocket to pay for more energy efficient measures. The company says it only works on projects with a return of 33% per year to equal the promised three-year payback.
The energy-efficiency services that Green Analytics provide are various. It could be related to solar and wind power; roof coating or window tinting; heating and air conditioning; lighting; electronic and office equipment efficiency; or simply addressing energy waste “at every loadâ€.
There’s a very persuasive business logic at work here. According to Greeen Analytics, 39% of total carbon emissions in the U.S. come from residential and commercial buildings. The company reckons that by reducing energy usage by 30%, the U.S. could save 11.7% of all emissions and be able to comply with the Kyoto Protocol.
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Higher returns are expected from Green stock & Bond investments to continue into the future. Green certified companies will have to step up to the plate as worldwide concerns over the carbon footprint trend continues. Alternative energy or Green electricity are not the only benefits that will come from sustainable responsible companies products and investing. The global economic problems facing the world will benefit by Investing in Green Construction building materials, Incandescent lighting, coal industry, emission scrubbers, ecology, and of course the jobs that will be the result of Investing in small green companies with a small green products or ideas who help create bigger corporations that do more research that creates more Green ideas that turn into Green products that will lead to Green jobs. Everybody benefits including the environment. Even newbies in the world of Green investing like me, get it now, if we didn’t a dozen or so years ago when the townships and an cities handed out re-cycle containers that most guys like me used to keep our beer cold at the Sunday barbecue. Well message got through and going green is at the start of a long campaign. But not all Green companies are as Green as they claim…
For more information read this article on Socially Conscious Responsible Investing.
http://www.suite101.com/content/sustainable-investing-in-socially-conscious-green-mutual-funds-a341517