Business Week magazine is publishing stories about the green economy almost on a daily basis. One of the latest items that caught my attention was this feature about how Germany has got it right in terms of green power. Windmills now generate 7% of the country’s electricity needs. What the article implicitly illustrates is that government has to take the lead when it comes to renewable energy and its regulations. The industry needs that kind of lead to invest confidently.
Still in Business Week, there’s an article about the greening of the U.S. economy, or how consumers are changing their habits because of concerns over global warming. I think we are going to see in the next few years a huge shift in behaviour as the world wakes up from the mindless consumerism that created the illusion that we lived in a world with endless resources, a consumerism that stopped people from thinking that goods have to be made out of some kind of prime matter and then transported. And most importantly, people are starting to ask themselves before buying: Do I really need this? And their conscience is giving them, in most cases, a negative answer.
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.
Allen Taylor
That´s great Allen, thanks so much for your support.